List of Competencies


Marketing Technical Competencies

Combine marketing competencies into job profiles that identify behaviors resulting in high employee performance!

HRSG’s experts have developed technical competencies for this community. This package covers the skills needed for jobs in Marketing.

The following technical competencies are included:

Marketing Competencies

  • Channel Management
  • Corporate Advertising
  • Event Management
  • Market Research & Analysis
  • Marketing Communications
  • Marketing Strategy & Planning
  • Measurement & Control
  • Media Relations
  • Positioning & Branding
  • Product Development
  • Public Relations
  • and more...

Marketing Competency-based Job Models / Profiles

  • Marketing Director
  • Marketing Manager
  • and more...
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What makes HRSG's Competencies stand out from the crowd?

Our content has been developed as a result of 30+ years developing competencies, profiles and related tools for multitude of organizations, from the public and private sector, both large and small.

Content that Resonates

Our content is fully scaled and validated, with clear definitions, distinct proficiency levels, and behavioral indicators that resonate with the audience.

Web-based Access and Implementation

Our Dictionary is available in a web-based format that facilitates the roll-out of competency-based HR across the organization.

Adaptability and Customization

Our Dictionary is fully customizable so that you, the client, can ensure that the competencies you implement in your organization truly reflect your unique culture and organizational objectives.


All of HRSG's General Behavioural Competencies, and select Technical Competencies are available in multiple languages, including: English (US/UK), French, Portuguese, Spanish and Arabic.

Contact us for more information on our competencies and competency models.


HRSG is a trusted human resource advisor and solutions developer for our organization.

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Sandy Ram, HR Organizational Development Consultant - Co-operators Life Insurance